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Digital Content Producer

Company name
Raycom Media, Inc.

Baton Rouge, LA

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Job Location: Raycom Media, Baton Rouge, LA, 70806, USA

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WAFB in Baton Rouge is in search of a Social Media Producer. A dedicated expert who can set direction for WAFB’s social strategies. This role will craft and implement best practices as well as educate and train team members on new methods and emerging technologies.

An ideal candidate should be able to ‘listen’ to the WAFB social audience while exhibiting a full understanding of the station’s social voice. Candidates will possess analytics skills and experience working with social media monitoring and management tools for social publishing and reporting.

Qualified candidates must possess a proven track record for creating effective posts using; photos, graphics and videos that create engagement, web referrals and television viewing. Essential skills include an adaptable writing style for multiple social outputs and maintaining active personal Facebook, Twitter, Snapchat and Instagram accounts at a minimum. Graphic design skills and video shooting/editing experience preferred.

Bachelor’s degree with prior experience producing custom social content and managing brand social accounts, preferably in sports, news or entertainment is preferred.

If you are interested in this position, apply online Raycom Careers site and attach your resume with cover letter.

Candidate must be able to successfully complete pre-employment drug screening. No phone calls please. EOE-M/F/D/V

ID: 2018-8117

Work Days: Wednesday through Sunday

Work Hours: 2-11

External Company Name: Raycom Media, Inc.

Company info

Raycom Media, Inc.
Website :

Company Profile
Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business. Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website. Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics. With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog. Raycom Media is headquartered in Montgomery, Alabama.

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