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Job Details

Paid Media Specialist

Company name
Sinclair Broadcast Group, Inc.

Location
Hunt Valley, MD

Apply for this job






Profile

8/3/2018

Paid Media Specialist

Tracking Code

11053

Job Description

Compulse Integrated Marketing, the creative agency arm of

Sinclair Broadcast Group, is looking for a Paid Media Specialist

to efficiently manage in-house services and products including

Paid Search, Youtube and Paid Social Media campaigns. This

candidate must be proactive, positive and result-driven. They

should enjoy a fast paced, team environment and be ready to stay

aligned with agency and client s needs in an accurate, creative

and timely manner. Sinclair Digital group is focused on bringing

the most engaging content to web, mobile and Over-The-Top (OTT)

broadcasting to audiences all over the country!

Day-to-day Responsibilities of the Paid Media Specialist:

* Manage day-to-day digital media campaigns ranging from paid

social media to paid search campaigns including

collaborating on campaign strategy, Ad copy creation and bid

optimization

* Work directly with account management and other internal

teams to help plan, implement and improve performance of

campaigns to ensure client goals are met

* Assist account managers and digital sales managers with

reports and provide benchmarks and recommendations/insights

into campaign performance

* Assist with paid search and paid social media campaign RFPs:

especially as they pertain to media-planning and quote

assessment

* Work directly clients and vendors to foster relationships

and create future opportunities

Make your mark in Broadcasting and Digital Media. Sinclair

Broadcast Group and Sinclair Digital Solutions are dedicated to

making Sinclair a communications powerhouse! We are the largest

and most diversified television broadcasting company in the

country. Sinclair owns and operates, programs or provides

services to more television stations than anyone and has

affiliations with all major networks. Our success is the result

of extraordinary employees and an exemplary management team who

believe in a vision and are dedicated ensuring a great future

for our employees. Whether you are an industry veteran or a just

starting out, you can find it at Sinclair! We are advancing the

world of Broadcasting and we want YOU to join our winning team!

Sinclair Broadcast Group, Inc. is proud to be an Equal

Opportunity Employer and Drug Free Workplace!

Required Skills

The ideal candidate for this position will be:

* Passionate and up-to-date on Digital Marketing trends

* Enthusiastic about new learning opportunities

* Comfortable managing multiple campaigns simultaneously

* Organized, and excel at multi-tasking

* Talented problem-solver & creative-thinker

* Proficient in Microsoft Suite Programs, especially

PowerPoint

* A strong writer & communicator

* Client-focused

* Confident and familiar with purchasing digital, online

advertisement space and managing different campaigns based

on different KPIs

Required Experience

To be considered for this position the candidate will meet or

exceed the below requirements:

* 1-2 year(s) experience at a digital marketing agency or

publisher

* 1-2 year(s) Adwords and paid social media experience

* Google Adwords certified

* Savvy with various analytical metrics and the impact on

outlined KPIs

* Bachelor s Degree or equivalent work experience

* Facebook and/or other media certifications are helpful, but

not required

* Knowledge of HTML code is helpful, but not required

Job Location

Hunt Valley, Maryland, United States

Company Location

HR.SINCLAIR, Lakefront.Headquarters.Hunt *********

Position Type

Full-Time/Regular

Job Type

Permanent

Job Reference

10438

Job ID

20312729

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Company info

Sinclair Broadcast Group, Inc.
Website : http://www.sbgi.net

Company Profile
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs or provides sales services to 87 television stations in 47 markets. Sinclair's television group reaches approximately 27.1% of US television households and includes FOX, ABC, MyTV, CW, CBS, NBC, MTN and Azteca affiliates. Sinclair, either directly or through its Ventures subsidiary, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the Nasdaq Exchange under the ticker symbol SBGI.

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